Search 2.0

Enterprise 2.0 Topic: Search 2.0

As search continues to change the way we do business, it also continues to evolve. Search is not just a one sided algorithm that presents what it finds, it's a two-way conversation between the algorithm and the user. Users can now tell the search engine what to filter and what to show.

The search landscape now includes new concepts around social search, social bookmarking, universal search, collaborative filtering and contextual search, to name just a few. On the organic front, search engines are learning to filter out what the user doesn't want to see in order to make their results pages more relevant to the searcher: personalized search. Social bookmarking sites leave it up to people to decide how to categorize all the information out there and tell them what belongs where.

With so many new developments constantly modifying the search game, understanding, developing and implementing a search strategy is vital in enabling people to find the business information they need and for the success of your business. How does search engine optimization play into your strategy? Should you implement a search engine marketing campaign? And if so what does your search engine strategy look like?

Enterprise 2.0 will focus on the new search landscape and how to integrate a plan of action. Learn what's new in the search game, when to implement a search engine strategy and how to implement one successfully.

Enterprise 2.0 Conference sessions include:

• Socializing Search
• After Noah: Making Sense of the Flood (of Information)
• Best Practices for Securing Enterprise Search
• Enterprise 2.0 in the Context of Mission Success - A Lockheed Martin Case Study