This track explores the most compelling examples of Enterprise 2.0 tools and concepts being put to use in key functions across an organization such as HR, Sales and Marketing and Customer Support. Learn from forward thinking IT and business leaders who have transformed their organizations through early adoption.
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The many-to-many dynamics of social media are introducing a wave of new realities for business. Blogs, discussion boards, video-sharing, podcasts, etc. are becoming part of the everyday professional experience.
Companies are waking up to a buyer market that wants to engage with them directly - will they be prepared? What is on the horizon that will irrevocably change the way employees/customers/partners connect, communicate and collaborate? Join the conversation as industry luminary Shel Israel hosts two social media experts who will share their experiences: Maggie Fox, Founder and CEO of the Social Media Group agency, and social media business strategist and leading voice, Chris Brogan.
Moderator - Shel Israel, Writer. Consultant. Nice Guy.
Shel Israel writes and speaks on social media issues. His video blog, GlobalNeighbourhoods TV (GNTV) is distributed through FastCompany.TV. He is co-author, with Robert Scoble, of Naked Conversations, How Blogs are changing the way businesses talk with customers, the best selling business book on blogging. His Global Neighbourhoods text blog is among the 50 most popular business & marketing blogs worldwide according to Ad Age. Israel writes, speaks and produces video about social media?s impact on business and culture. Since July 2007, he has been conducting the SAP Global Survey on Social Media, Culture and Business. He has interviewed more than 70 people on six continents on the topic and has posted over 70,000 words on the subject to his blog. He has interviewed a diversity of interesting people from Michael Dell, and [GM vice chairman] Bob Lutz as well as citizen journalists whose blogs put them at risk with their governments. He started his career as a staff reporter and editor for a daily newspaper. He spent more than 20 years advising such innovative startups as Sun Microsystems, Creative Labs and the original teams for PowerPoint, FileMaker, MapInfo, Virtual Vineyards, Napster, Like.com, UStream, Scrapblog and numerous others. Since becoming prominent in the social media community, he has also advised larger companies including Intel, CNET, Wells Fargo Bank and Hitachi Data Systems and SAP. Israel is a senior fellow to the Society for New Communications Research and is a senior advisor to the Social Media Club. He serves on the board of directors to YourTrumanShow.com, a video blogging startup. A frequent keynote speaker, Israel has addressed audiences in Europe and North America, and is regularly interviewed by the media on social media issues.
You can read his full biography at Wikipedia.
Speaker - Chris Brogan, Vice President, Strategy & Technology, CrossTechMedia
Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he?s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Chris speaks at several conferences and for private organizations, bridging business-minded people with technology concepts and helping tech-centric types understand the business implications of their efforts. For more on his speaking, check out http://chrisbrogan.com/connect Chris blogs, writes articles, and makes media of all kinds at [chrisbrogan.com]. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.
Speaker - Maggie Fox, Founder and CEO, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, one of the world?s largest and best-known agencies helping business navigate the world of Web 2.0. Pioneers in their field, SMG has created and executed social media strategies for Ford Motor Company, SAP, Yamaha Motor and Harlequin Publishing. Maggie is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she has lead teams that have marketed, written and produced television and web content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney. Maggie is often asked to speak to the press and business groups about the importance and use of social media in the enterprise.
As the world's leading enterprise software provider, Oracle is introducing new social sales applications, development tools and services, unified communications, security, and management on top of a unified, standards-based, open enterprise architecture. In this user-oriented session, Oracle will demonstrate many of these next-generation capabilities and showcase how organizations like yours can harness the power of Enterprise 2.0 to gain business value.
Speaker - Steve Diamond, Senior Director, Oracle Worldwide Marketing, Oracle
Since 1903, Wallem has played critical roles as a ship broker, shipping agent and ship manager. The need to improve time-to-decision and time-to-action has been an integral part of how the company has approached IT. Wallem's adoption of Enterprise 2.0 technologies concentrates on applying RSS and other social software tools to achieve closed-loop processing in a manner that supports the security needs, transactional activities and notification requirements of the business. This session will review the application and E2.0 tools used by Wallem to operationalize RSS.
The velocity and variability of today's business environment has become more dynamic and unpredictable than ever before. The pace of change is so fast, that executives find it increasingly difficult, if not impossible, to keep their organizations performing and innovating at levels necessary to deliver optimal business results and competitive differentiation. What capabilities does an enterprise require to develop an agile workforce? How do organizations address the leadership gap? How do strategists address strategic talent initiatives? What analytics are necessary to link organizational capabilities with business strategy execution? What is the role of technology in developing a next generation workforce?
Speaker - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta has over 25 years of experience in the IT industry. His research agenda covers strategies related to collaboration, social software and community-building within large enterprises. Mr. Gotta has over 10 years of experience as an industry analyst advising Global 2000 organizations on governance and best practices related to business productivity and knowledge management strategies. He is a frequent speaker at industry events and is a recognized expert in the field having published hundreds of articles related to collaboration, social software, and knowledge management. He is a former Senior Vice President & Principal Analyst at META Group and an avid blogger (http://mikeg.typepad.com).
Speaker - Patrick Slesinger, Director & CIO, Wallem Innovative Solutions
Learn useful lessons that work from companies like Pixar, Dow Jones, Vodafone, and Accenture. Listen to Sun Microsystems' story about their successful wikis.sun.com and blogs.sun.com. Get 12 tips for making your wiki work. Learn what value these companies created.
Jeffrey Walker is President of Atlassian, a software company that builds development and collaboration tools. He leads the company's sales and marketing and the US operations. Prior to Atlassian, Jeffrey held CEO and President roles at four companies including Accrue Software. He spent 25 years in IT and management consulting including running a subsidiary of Computer Sciences Corp. and managing a practice for the consultancy CSC Index. Jeffrey began his career as a programmer in Boston. He is an avid musician and amateur artist living in Menlo Park, California. Atlassian develops affordable software that helps enterprises collaborate better. Five years ago Atlassian introduced JIRA, now one of the most popular issue trackers used for IT and project management. Atlassian's Confluence spearheaded the use of enterprise wikis, and is the most widely used commercial wiki worldwide. The company has over 10,000 customers in 98 countries, including 30 of the world?s top 50 corporations.
Speaker - Linda Skrocki, Sr. Engineering Program Manager, Sun Microsystems, Inc.
Enterprise 2.0 at Lockheed Martin is sparking a knowledge management revolution enabling the business to more effectively compete, win, and perform. At its core, a social computing platform empowers knowledge workers by lowering the barriers to create, share, and find information. The platform evolved from collaborative tools and now includes Web 2.0 tools such as social bookmarking, blogs, wikis, discussion groups, weekly activity reporting, and personal/team spaces. This session will communicate what the platform is, demonstrate the components, and share some case studies and lessons learned from the E2.0 implementation at Lockheed Martin.
Speaker - Christopher Keohane, Unity Product Owner, Lockheed Martin
Speaker - Shawn Dahlen, Unity Program Manager, Lockheed Martin
“Web 2.0 technologies represent a fundamentally new way to connect with customers and prospects and harness the collaborative power of employees.” —Forrester
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